What is Customer Lifetime Value (CLV) and Why is it So Critical in eCommerce?
Who would you pick: a customer who purchases one high-ticket item from your site, but never returns, or a customer who makes hundreds of smaller purchases from you over the course of 10 years? The...
Customer Loyalty Programs: 8 Benefits You Can Provide to Encourage Repeat Customers
Customer lifetime value can make or break your eCommerce business. Simply put, you spend a certain amount of money on customer acquisition, and must earn that back (and then some) throughout the c...
How To Write a Killer Return And Refund Policy
Imagine you’re standing in line at a store preparing to purchase an item and you have some doubts in the back of your mind. Perhaps you’re worried it won’t match the color scheme of your home, or ...
Eco-friendly Returns: Rethinking Reverse Logistics
Although returns are an unpleasant hassle for eCommerce business, they also take a heavy toll on the environment. Online returns generate over five billion pounds of landfill waste each year. Wors...
Amazon Best Sellers Rank: What Is BSR?
Amazon Best Sellers Rank: What Is BSR? In the Amazon marketplace, every seller dreams of topping the charts and seeing their pr...